A USA Today survey of over 200 data centers found that over
80% of their downtime costs exceeded $50,000 per hour. While companies cannot
achieve zero downtime, that doesn’t mean business owners do not need to analyze
how much downtime their company can actually take. Apart from the dip in sales
and loss of productivity, the following are some of the ways in which downtime
can affect your business.
Loss of Customers
Needless to say, buyers lack patience, especially if they
are used to just clicking a button and buying whatever it is they want online
instead of having to go to a traditional brick and mortar store. Picture this,
suppose they are looking for a product or service that you offer which they are
interested in buying, but when they get to your site, it doesn’t load as
quickly as the others, or is temporarily unavailable. If this happens even for
a short time, it will result in your customers heading off to the competitor instead.
Damage to Brand Image
Customers are now using social media more than ever to
either praise a brand or vent out their anger. Now, imagine an annoyed customer
who has no idea whether their card has been charged on your site or not because
of an outage. They could probably be using one of the many social media outlets
to share their bad experience to hundreds, maybe thousands of people, causing
near irreparable damage to your brand’s image.
Loss of Productivity
During an outage, your system isn’t going to work which will
have a direct impact on employee productivity. While you’re customers are out
there waiting to place an order, you are left having to pay to keep the lights
on even though there isn’t any productive work being done.
Repair and Recovery Costs
When it comes to dealing with downtime, business owners
usually have to deal with overtime wages of employees who would have to make up
for the loss of productivity due to downtime. Apart from that, there is always
the cost of recovery and repair that has to be dealt with. The amount of money
a business will have to shell out will mostly depend on how much they rely on
their IT infrastructure.
When it comes to one of the more serious implications of
downtime, there is a good chance that your company might be staring down the
barrel of a lawsuit sine downtime has an impact on not only the production but
the delivery and finances of a company, consequently inviting a litigation from
a angry customer.
If you think IT downtime just costs your business a few
hours of productivity, you are sadly mistaken. There is a lot more at stake
whenever a system goes down for instance brand integrity and customer
satisfaction are two areas that are hit the hardest due to downtime. All it
takes is one snag to leave you out of business so if you haven’t in the past
its time you thought of the threat of a possible downtime and the ways in which
it can be mitigated.